Suppose you are the proud (or about to be) owner of an eCommerce website – congratulations. You are just one of the roughly 1.3 million eCommerce websites amongst the approximately 47 billion websites already on the web. Considering those numbers, saying that you’d be up against stiff competition would be an understatement. But, the good news is, there are ways in which you can get your eCommerce site at the front of the line, aka, at the top spots of Google’s search engine. Here, we will discuss some of the best ways to boost eCommerce website conversions that won’t break the bank.
Test Site Speed
The importance of having a fast-loading eCommerce site cannot be underestimated, mainly because shoppers demand swiftness and ease of use when shopping online. One of the most essential and accessible conversion hacks is tweaking your website’s speed. This is the time every individual webpage on your site takes to load. This can be measured by using online tools such as Pingdom or Google PageSpeed. Both devices identify the areas that need improvements in a webpage.
Understand the User
It’s all about the customer (it always was). But, the difference is that Google devices finally started taking page experience seriously. This means the knowledge that each page offers to its visitors matters. Tools such as HotJar and the like are great for helping eCommerce owners understand how their users interact with their website and vice versa. You will need to focus on scroll-depth mapping and click and cursor movements.
Make Quantcast’s Measure Your Friend
This relatively new tool has proven to be quite a game-changer for conversion rate optimization. For those who do not know, it is a tag-based analytics tool that fits the gap between Facebook Analytics and Google Analytics. So, what does the tool do? Quantcast’s Measure measures the site usage of users. You get comprehensive and in-depth demographic data correlated at a per-click basis, so you know exactly which part of a webpage attracts which user demographic and to what degree.
Take Google Analytics Seriously
If you’re already using Google Analytics, then it’s time you took it seriously. Rather than probing the surface, it’s time you dive deeply into the tools and data that Google Analytics offers. Along with measuring how long each visitor stays on your website and where your visitors are from, you need to focus on how many of your visitors convert. This should be based on the goals set up. You can also link to the Google Ads campaign to track paid traffic.
SEO and CRO Go Hand in Hand
Gone are when website owners only needed to focus on using the right keywords. Today, you need a strategy combining search engine optimization and conversion rate optimization to get results. You need both to increase conversions and website traffic, making CRO and SEO the ideal choice for all eCommerce sites. Of course, when focusing on SEO and CRO, you will have to tweak and measure on-page SEO, user usage data, and quality of content.
Include Recent Sale Notification Pop-ups
Another easy way to increase eCommerce website conversions is by adding a recent sale notification popup to your website. These notifications appear whenever a person reaches your website and displays the product a user purchased minutes ago. While this may not guarantee higher conversion rates, it does help to encourage visitors to make a purchase, knowing that someone has already made a purchase. Including a recent sales notification popup on your site works on the FOMO (fear of missing out) principle that nudges visitors to take the next step.
Make the Checkout Process Easier
According to studies, eCommerce stores lose a large part of their customers simply because of having a complicated checkout process. If your store checkout process is too long or complex, you can expect visitors to go elsewhere. Since those who reach the checkout process are interested in buying, it pays to make it as easy as possible. This includes only asking for information that matters and including multiple payment options.
Offer Free Shipping
The last and surprisingly effective tip to boost eCommerce website traffic is offering free shipping. Thanks to large stores such as Amazon and the like, free shipping is something that customers expect when making a purchase online. This is mainly because if you do not offer free shipping, visitors and potential buyers will go elsewhere.
