- Is tracking verified/firing?
- Spend on target?
- Keyword analysis (add/remove)
- Demographics (bi-weekly)
- Vs last year?
- GEO (Bi-weekly segment)?
- Negatives? (add/remove)
- Copy winning campaign (Adjust/re-split?)
- Goal tracking?
- InMarket/Affinity (obs/target test)
- Deviations? Why?
- Next test opportunity (bi-weekly)?