If you are thinking of running a Facebook ad campaign, you will need to make sure to use the correct structure for your Facebook Ad campaign. Getting the form of your Facebook advertising right the first time can save you a lot of time and money, which is why it should always be at the top of your priorities list. Here, we will take a quick look at some tips to ensure that you properly structure your Facebook advertising campaign to get the most ROI. So, let’s get started.
Optimize Your Facebook Ad Account
Setting clear goals is the first step to ensuring your Facebook advertising campaign is on the right track. This will work as the foundation of your campaign. For instance, Facebook offers multiple campaign types, such as conversion, consideration, and awareness campaigns. Each of these options is tailored toward helping you achieve a specific goal, so the objective you choose when creating your Facebook ad account will set the tone for the results you get from the campaign.
Campaign Targeting and Budgeting
Once you’ve figured out the objective for the Facebook ad campaign, it’s time to set the targeting and budgeting aspect – which can be tricky. You will need to dig deeper and optimize your Facebook ads account by building the ad sets. You can do this by creating an ad set per your audience. This is a big part of getting the most out of your Facebook ad campaign. Ad sets created and segmented appropriately will ensure that your ads target the right audience. This also makes it easier to optimize the bids and the budget based on the performance of these ads.
But it doesn’t end there. It is possible to create a single Facebook ad campaign with various ad sets that can target different audiences. For instance, you may want to run a promotional campaign to target potential buyers at various levels of the customer journey. One of the problems that managers run into is audience overlap.
To ensure that your Facebook ad campaign has minimum overlap, it is essential to clearly understand your target audience at the time of ad set creation. This can happen very quickly when working with multiple ad sets. You can also take advantage of the audience overlap tool provided by Facebook to help you identify and fix any audience overlap that occurs on the fly. This is a critical step towards building a successful structure for your Facebook ad campaign, as you will need a highly refined and segmented audience, which performance metrics can gauge.
Choosing the Right Ads
Many social media marketers make the mistake of not taking this part of Facebook ad creation seriously because it is the final step of the ad campaign creation process. This can be a big mistake and quickly costs you a lot of time and money. Here, you will have to get an understanding of which ads are going to work for you.
For instance, if you are optimizing your Facebook ad campaign for an eCommerce site, then some of the best-performing Facebook ads will include collection ads, dynamic ads, video ads, messenger ads, domain ads, and lead ads.
The best part is that Facebook gives you various options to build each ad set according to your target audience demographic. This can then be duplicated for each ad set you are using while having the ability to track the performance of each ad set that has been created. As a rule of thumb, getting started with just a few ads and using different messaging is always best.
Once you have successfully created and duplicated the ad sets you will use, it’s time to tweak the messaging you will use in each ad set. This means testing and tweaking the headlines and CTA used in each ad set to determine which clicks with your audience. Since there is no one-size-fits-all formula for that, it will mean having to run multiple tests and tweaks during the lifespan of your Facebook ad campaign.
If you are already running a Facebook ad campaign, you will need to find which campaigns or ad sets are making or losing money. You can easily find this out by having a full Facebook ads account audit, which will reveal the areas of your Facebook ads campaign that need improvement.
