The top Google Ad hacks for 2021 can help double conversion rates and potential leads. Marketers and business owners will find that it can even help reduce ad costs if they apply some thought to their Google Ads strategy. We have compiled some hacks to help you design a better strategy for your brand.
Reverse-Engineer the Purchase Path
It would be best if you took some time to properly study the purchase process from the eyes of the customer. One way to do this is to look at other models of marketing. This can help you implement a better experience and improve your potential customers’ whole sales funnel.
What are your competitors doing? What is the business you admire? For example, having an informative video about a particular product on their landing page may work for another company. Incorporating AR technology can also increase customer trust and confidence.
The Google Analytics dashboard has a “Behavior“ section that can also help you understand what buyers are doing on their path to the purchase. The way from opening their browser to clicking the Buy Now button needs to be as efficient and informative as possible.
Remarketing Techniques
Google Ads is the most effective when you are retargeting potential customers. It can help you improve your conversion rates by persuading any indecisive visitors to purchase. Tracking codes can be used to make sure that you can remarket your products.
PPC advertisers know that remarketing can help you save serious time and money because the potential leads are targeted into converting.
Testing the Design of the Landing Page
The best way to increase your conversion rate is to make sure that you test your landing page properly. Split testing or AB testing can help you check what induces the best click-through actions. For example,
offering a discount before folks click on the landing page may yield better results than the value provided on the landing page itself. You may also find that removing a popup ad on the landing page can increase the follow-through purchasing rate.
Every element on the landing page needs to be tested for different shapes, colors, sizes, and calls to action.
Aligning Landing Pages with Ad Copies
One of the essential Google Ad hacks for 2021 is ensuring that the ad copy is perfectly aligned with the landing page. Having a good quality score is vital because it not only shows you how well your past PPC campaigns have gone but gives you information that can help you predict the success of future PPC campaigns too. It can improve the quality score from the search engine and positively impact the user.
Higher quality scores from Google mean you have a clear path to make the sale. Regarding alignment, we suggest that the keyword theme, user optimization, and search marketing remain the same. For example, if the keyword for the ad copy is “bright red umbrellas for sale,” then the keyword for the landing page should be similar, such as “red umbrellas for sale.”
Best Practices for Click-Through Rates
The click-through rates show the rate at which people click and see your Google ads. The more users click on the ad, the more you will be able to convert people into purchasing. One Google Ad hack is to ensure that you focus on improving conversion rates more than on releasing multiple ads.
You can take some steps to ensure that your ads are clicked on. With a more profound understanding how what ads are more attractive and clickable for the target audience, you will be able to compel them to click through. Here are some steps you can take:
- Capitalize the titles
- Concentrate on marketing search funnels
- Be mindful of the position of your ads
- Test different keyword match types
Grouping and Organizing Keywords Properly
One vital Google Ad hack is ensuring that your keywords are correctly categorized and organized. There are some ways that you can do this. Firstly, create an effective structure for the PPC campaigns. Every campaign should have specific characteristics, such as proper bidding and budget strategy. It is also better to aim for smaller ad groups because they are less competitive. As a marketer, you should try out different ad types to check which one works for you.
Use Negative Keyword
Sometimes, negative keywords work too. They can help trigger click-throughs. For example, charities often use negative keywords to increase their conversion rates. Here are some keywords phrases that you can use:
- Cheap
- Free
- YouTube
- Torrents
- Craigslist
- eBay
Customer-Centric Approach
The thing is, you don’t need to target just anyone. Adding specific audiences to the ad groups through the Google Display Network can create better results. Reaching the right person with the right message is the only way to increase conversion rates.
Outsmart the Competitors’ Ads
One way to get ahead of the competition is to use SpyFu to check out which keywords perform best. This will give you a good idea about what is working for your industry, which you can use to get ahead of your competitors.
Optimize for Mobile Users
More and more users are clicking through from their mobile devices. If you want to get the most out of your PPC ads, you need to ensure that you are doing more than just focusing on PCs. To optimize for mobile use, you can:
- Write everything clearly and briefly
- Segment your ads for PC and mobile
- Create mobile-friendly pages.
Conclusion
Google Ads hacks can help you increase potential leads and conversion rates because it targets a particular and valuable audience. By increasing the overall effectiveness of your campaigns, you can ensure that your brand takes off. Google allows you to create organic traffic and reach, impacting your ability to drive sales up.
