Growing internet awareness has caused a rapid shift from brick-and-mortar stores to online shopping. The internet has proved to be a powerful platform for catering to individual needs from different
areas and parts of the world at any given time.
The answer is yes if you are launching your business and wondering whether you need a website to get your products online. E-commerce websites allow you to employ low-cost marketing and sales techniques while reducing trade operating costs and maximizing profit margins.
Below are a few reasons why getting a website for your products is the best thing you could do for your business:
Lower Costs
Did you know that setting up a website to sell your products online will
cost way less than setting up an offline business? Lower costs mean higher revenues. Since your entire
business will be automated online, you will save costs on staff, wages,
and other business expenses such as electricity, rent, and heating costs.
The money you save from establishing an in-person business can be used
to develop your website. You can invest some savings into building a
website design and hire someone to work on the graphics and aesthetics.
Even then, you will have saved more than half the cost that would’ve
been spent on an offline business.
Freedom to Operate from Anywhere
Geographical restrictions? No problem. Having your products on a website
means you don’t have to worry about traveling to and from home to your office-based business every day.
An E-commerce website allows you to be stationed anywhere and sell your products globally. You don’t just have to stick to one locality or region. You only need a stable internet connection to access your emails and a phone to communicate with your manufacturers. You can go global with your hard-earned business with half the amount invested.
No Time Restrictions
A typical in-store business would require setting an opening and closing time for your potential customers. While you may try to open up your store as early as possible and push business hours to sell as many products as possible, there’s no denying that you will still be restricting potential customers.
As a business owner, your main goal is to optimize sales. Regardless of how good your in-store customer service is, there comes the point when human resource falls short. Having an E-commerce website can help you upsell your products. This means that each time a customer views a specific product on your website, he is steered towards similar products or products that will complement his initial purchase. This will encourage the average basket value to rise.
Easily Quantifiable
Selling your products online means that you will not have to make entries for every product sold manually. E-commerce websites help you easily measure and track the number of products sold, available, and returned. You can use sites like Google Analytics to automatically help you decipher the average cart total, cart abandonment rate, and the percentage of revenue your website has achieved at any given point.
With an in-office business, you would have to spend loads of money advertising your products to the right audience. However, selling your products online will require you to utilize easy marketing options such as Search Engine Optimization (SEO) that will help your website page rank in search engines. SEO is a relevant, popular, and promising way to engage your customers and help them find your products.
E-commerce websites also mean you gain 100% payment from your customers immediately.
Along with increasing your cash flow, you don’t have to worry about selling your products on credit. You
If you want to optimize your sales, lower business costs, and increase your revenues, it is time to set up an E-commerce website. Contact us today to set up an attractive website that will boost your sales within no time!
