As a business owner, you’re probably already aware of the importance of having a sound marketing strategy, and the chances are that you probably already have one for your business. But what about your remarketing campaign? Do you serve ads to online users who have already used your app or visited your website?
If the answer is no, you’re losing out an opportunity to build a loyal customer base. Here are a few simple steps to help you set up a successful remarketing strategy.
1. Set Your Goal
Like any other marketing plan, a remarketing strategy begins by deciding on your goal. What are you looking to achieve with your ads? There’s no straightforward answer to this, of course, as different businesses have different goals.
If you have a small business that deals with DIY arts and crafts, your goal may be to get more customers to buy your products. However, if you have a thriving business, your goal may be to turn leads into loyal customers by the hundreds or thousands. Define your goal at the start of it all, so you know how to proceed. Defining your goal early on will ensure that you develop a successful remarketing strategy from the off.
2. Advertise Where You Can Haul in Maximum Profit
The next step is to decide where you want to place your ads. This will greatly depend on your initial marketing campaign. For example, if Facebook helped you score a lot of customers the last time, you can consider posting your ads on Facebook again, or better, try other online platforms simultaneously. For example, you can try a combination of Facebook and Instagram.
However, if you didn’t make much profit from your ads the first time around, you can choose another site that can help you get leads from your remarketing plan.
3. Re-Define Your Audience
It’s crucial to define and segment your audience based on users who visited your website or customers that made a purchase.
You can also target your audience based on the location where your potential customers reside. For instance, if you have a grocery store in Fort Worth, Texas, and you want to attract customers in that specific area, you can target your audience with your brand’s message – whether old or new.
Targeting the right audience is imperative when it comes to achieving your goal(s), so make sure you have properly defined your audience and successfully promote your ads to them.
4. Re-Engage with Previous Visitors
Many people place items in their online shopping carts but do not complete their purchase. These are the people who were close to purchasing your product or service but changed their minds at the last minute for whatever reason. These customers require a push to get them to follow-through on their purchase. The best way to do this is to send emails that remind them that they have items in their cart. This will act as the push they need to buy your products.
5. Be Creative
Whatever your ad is about, make sure it’s fun and creative. This will draw attention to your content and will make the audience want to invest in your product or service. To ensure a successful remarketing strategy, hire innovative members on your marketing team. # 6. Run Your Ads on Social Platforms
Run your ads and track your performance. If an ad isn’t doing well, try tweaking it up as you go along. Just keep an eye on your strategy and always look for ways to improve it – if need be.
With the implementation of these simple steps, you can go a long way toward ensuring that you end up with a successful remarketing strategy. With this strategy in hand, you can reach out to your loyal customers yet again and get new customers aboard, expanding your business by leaps and bounds.
