As a business owner, your top priority will be to engage and increase your audience numbers. This is where social media platforms, such as Facebook comes in. If you are running Facebook campaigns, then here are some Facebook advertising tips that can help boost your lead generation.
1. Know Thy Audience
When using a social media platform that has over 2 billion active users, your Facebook advertising campaign is not going to bear any fruit if you don’t know exactly who you’re talking to. Yes. We are talking about targeted users because that’s the audience who will be viewing your sponsored posts on their sidebar or newsfeed. This is why all those who are planning to or are already using Facebook ads need to get familiar with Facebook targeting options.
When you are creating an audience, you can choose from three different Facebook audience types;
Saved Audience – This allows you to choose your audience demographic based on their behavior and interests. Your saved audience will then appear on the Audiences page of your Facebook account.
Custom Audience – With this option, you can create an audience using your customer list or based on those who visited your website, received your emails, or downloaded an app.
Lookalike Audience – You can also create your own lookalike list if you have a few custom lists that you use for targeted audiences. When using this option, start with 1% since that’s going to be the closest match to the source audience.
2. Use a Combination of Facebook Ads and Content Marketing
Using the right combination of Facebook ads and content marketing, it is possible to turn even cold leads into prospects. Also, content marketing is more effective when it comes to nurturing cold leads. By building a relationship and trust, you can convert more cold leads as compared to just pushing a sales offer from the get-go. The content you produce could be articles, blogs, how-to guides, tutorials or any other relevant information that your target audience will find useful.
3. Don’t Waste Any Opportunities for Upselling and Cross-Selling
Studies indicate that around 32% of customers are likely to make another purchase from you within a year of buying their first product or service. Rather than solely focusing on new customers, it pays to pitch to existing customers as well. You can send product updates based on the previous searches or even previous purchases of your customers, or offer them discounts and special offers to keep them interested.
4. Don’t Underestimate Mobile Sales
It is no secret that eCommerce is moving towards mobile phones. Already, nearly 94% of Facebook ad revenue comes from mobile devices. So, it will be smart to make sure that all of your Facebook ads have been optimized for mobile devices.@ ## 5. If You Want Dynamic Results, Run Dynamic Facebook Ads
For those who aren’t familiar with Dynamic Facebook ads, you’re really missing out. Dynamic ads are a powerful tool for any marketing or sales campaign, mainly because it targets customers at all stages of the sales funnel.
6. Use Videos
Videos have become a powerful medium which can be used to tell stories and capture the imagination of audiences. You can use video ads to pique the interest of your audience. Videos can be an important tool in your marketing arsenal since those who view videos are 1.8 times more likely to buy the product in the video, as compared to those who did not watch any promo, how-to, or review video.
7. Give Free Gifts
When was the last time you turned down a free gift? If you’re like every other person, the answer is “never.” But, when offering to give something for free as a show of appreciation for your customers or subscribers, make sure that your free content is more valuable than the competition’s paid content.
There are many ways in which you can use Facebook ads for lead generation. If you are new to the game, then the tips given above should get you off to a good start. Since, there’s no one-size-fits-all formula when it comes to using Facebook ads, it\’s wise to keep trying new strategies to find which one gives you the best results.
