Google is the most used search engine, with all around the world using it daily for all kinds of needs, whether looking for a solution to their problem or a product or service in particular. This allows you to present what you offer directly to them at the right place and time.
Different strategies are used when it comes to advertisements. Every day, we see numerous ads on other platforms, like sponsored posts on Facebook and Instagram. If we look, there is another vast place available for ads with google with their different ad campaigns. This resource often goes untapped as it is a bit more complicated to work with in the beginning, but today, we’ll explore some campaigns they offer to get you started with marketing your product on a new level.
Display campaign
You must have seen ads in the sidebar or somewhere while going through most websites, which is part of the display campaign option. A display campaign allows you to display your text, image, or video to people using different websites, apps, or watching videos, which is separate from the main google search results.
This is helpful if you want to introduce your brand to new people to make them aware of your products or make your ad act as a reminder of your brand, building brand awareness. This offers you to reach a wider audience as your ad will be displayed on websites all over the internet, and this is its main charm as google has partnered with websites of all kinds, and you get a chance to reach such a wide variety of audiences.
Search Campaign
These are reasonably simple to work with, requiring no particular assets. Search campaign permits you to place your advertisements across the massive platform of Google search results. This way, your ads can show up to people already searching for your products and services. In terms of reach, search campaigns can help direct more people to your website, giving you more leads and promoting your sales. A plus point is that the audience targeted would be highly relevant to you as they are the people who are actively searching for your product.
Since Google is a worldwide network so, to ensure that your ads aren’t displayed where they would be of no use, you need to research in detail about how to play with the options available for you so that it is said when it would be most beneficial to you; this includes carefully selecting the keywords that would make your ad show up in the search results.
Shopping campaign
If you’re actively selling a product, this one’s for you. You can use a shopping campaign to promote your product and direct the audience toward your website. This ad would also show a picture of your product and its details, such as price, product specifications, and brand name. Rather than just displaying a text or image on different websites, this helps your customers make a decision and directly leads them to a purchase option for a highly targeted audience, as this campaign also shows your ad to people who are actively looking for a product. Through the shopping campaign, you could see your ads on the shopping tab on the search engine, within the google search, search partner websites with google, and the google display network. Shopping ads give your ad a broader presence as more than one ad can display simultaneously, or even a text ad and a shopping ad can show up simultaneously. Shopping ads work a little differently than search ads as they use product details you provided rather than keywords.
YouTube campaign
The YouTube campaign options allow you to display your advertisements on YouTube, which is a separate website. Technically, it is just a website, but when you look at how much it is viewed daily, it becomes a viable option for placing ads. You can make an adorable video for your ad to achieve better engagement. Even under the YouTube campaign, you are given a couple of options on how you want to display your ad, so you can choose the method you think would be most worthwhile. You can direct the people watching your ad on YouTube to your website, where you can introduce your product to them.
