When you talk about social media marketing, what is the first platform that pops into your mind? For most, the answer will be Facebook! Facebook is undeniably the king of social media and certainly has the most users, engagement, and effective lead generation.
Facebook is the platform your brand cannot afford not to be on. Facebook ads have proven successful in bringing in too many leads for businesses, helping them make special sales and profits, and giving them the recognition they need. With its advertising and marketing tools, there is a world of opportunities out there with Facebook.
Facebook is possibly the most important touchpoint for your consumers, and running ads there could be just what your business needs. Facebook has many marketing tools at the disposal of businesses that you can use to target and market to your target audience. You can also run ads on Facebook, of which there are several types.
Here are some examples of the best-performing types of Facebook ads.
Image Ads
An image ad is the most basic ad option used on Facebook. Although it is essential, it is vastly used as it is an easy-to-understand option and does not require much effort.
Facebook can support most formats of pictures to be displayed in the ad; hence it is easy to use. You can conveniently add text to the image about your brand or the product and its features and have your ad good to go. Your picture would be the ad’s focal point, so make sure that the picture is enough to grab a viewer’s attention and that the rest can be explained in the text.
Video Ads
Grab your viewer’s attention by displaying something that is moving. A video ad allows you to add a video to communicate with the viewer. You will be able to convey a crisp, clear message to the audience about the brand or your products in a meaningful way.
A video ad lets you tell a story of your brand or display something unique about your product so that you can engage with the viewer and influence them to click and know more.
The video ad helps you educate the buyer or viewer to know more about you or your product’s usage. Create a video that is enticing enough that they stop and watch the ad and make an impact on the viewer’s mind.
Carousel Ads
As the name suggests, carousel ads allow you to add up to 10 pictures or videos in the form of a carousel, which the audience can view. This feature then allows you to display different angles of your product, customize each of the cards, and to enable you to adjust the placement of the cards as well. Facebook can then allow you to optimize each card with its link.
Although this ad is expensive, it is very effective if you want to showcase different angles, product varieties, or multiple features. It is a great way to tell a story so people can actively engage.
Instant Experience
Instant Experience comes into play when someone clicks your ad on a mobile device. An immersive full-screen display is popped up, allowing you to highlight your brands or products. This type of ad helps you grab the viewer’s attention by displaying high-quality content and is supported with most formats of ads that can be displayed on a full screen.
Instant Experience can help you engage with your customer by highlighting your brand’s story through a combination of ads plus texts. The main giveaway of this ad is that there is no negative space on the screen as you cover the whole screen and can display whatever you want to the viewer.
There is no ‘best’ or ‘worst’ type of Facebook ad. Each ad has its pros and cons, and which suits your business depends on several factors, such as your budget, your product, and the brand objectives of your business. It would be best to analyze which Facebook ad type would be the most effective for your specific brand and invest accordingly.
